Welcome to LIFE IS BEAUTIFUL! Jannah blogs about beauty, fashion trends, makeup reviews, current hauls, beauty tips and tricks, house keeping tips as wife, even some personal female talks and basically anything related to a woman's holistic LIFESTYLE. Featured products are either gifts,purchased or sponsored. Regardless, all reviews are based on Jannah's own opinion & personal experience. Please buy with own discretion. ♥THANK YOU♥

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Urban Decay Primer Potion VS ELF Mineral Eyeshadow Primer

Hi lovelies! Today, I would just like to share with you my comparison of UDPP and ELF "Mineral" Eyeshadow Primer. Urban Decay is a steep price compared with ELF so I thought this review would be nifty. Keep in mind that the ELF primer is from the MINERAL line. Be careful not be confused with the eyelid primer from the regular line (which is to my dismay isn't as good as the mineral one).

ELF-  "This gentle and completely sheer Eyeshadow Primer has key vitamins A, C and E to help prevent aging and moisturizes the skin. The formula glides on easily and disappears instantly to create longer-lasting, crease-proof eyeshadow. The Mineral Eyeshadow Primer is designed to be used with your favorite mineral eyeshadow to provide ultimate staying power for beautiful and vibrant color that lasts. 100% mineral based with no parabens, no preservatives and no chemical dyes."- Source:  ELF website
URBAN DECAY- "This is it – THE most legendary primer in the beauty industry. Eyeshadow Primer Potion is coveted by makeup artists and makeup junkies alike because it guarantees more vibrant eyeshadow that lasts for 24 hours and NEVER CREASES! Once you experience its powers (plus how smoothly it glides on – an added bonus) you’ll never want to live without it. Original formula dries down invisibly..." - Source: Urban Decay website

Isododecane, Cylopentasiloxane, Octyl Palmitate, Disteardimonium Hectorite, Dimethicone, Polyglyceryl-4 Isostearate, Triacontanyl PVP, Propylene Carbonate, Titanium Dioxide, Tocopherol, Ascorbyl Palmitate, Iron Oxides (CI 77491, CI 77492, CI 77499), Mica (CI 77019), Bismuth Oxychloride (CI 77163)  Source:  ELF website
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Propylene Carbonate, Phenoxyethanol, Synthetic Beeswax, Propylparaben, Methylparaben, Butylparaben, Ethylparaben, Isobutylparaben  May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/ CI 77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride) Source: Urban Decay website

-Both travel-friendly
ELF-  Normal clear tube with black top and a doe-foot applicator.
URBAN DECAY- I have the travel-size from the Naked Palette. Pretty cute packaging with a slanted doe-foot applicator. Though they now come in an easy-to-squeeze tubes.

-Both stays all day long
-Makes eye shadow colors more vibrant
-Both does not crease (I don't have oily lids for reference)
-Both works best with either affordable or expensive shadows
-UDPP feels a little smoother and easier to blend than ELF Mineral Primer (minor difference)

I tested both of the primers for couple of times already (using different brands of eye shadows). I used the Urban Decay Primer Potion on one eyelid and ELF Mineral Eyeshadow Primer on the other.

ELF- $3 or PHP 249 (locally sold for higher price) for 0.17oz (4.81g)
URBAN DECAY- $20 for 11ml e 0.37 US fl oz (an easy-to-squeeze tube packaging). Mine only comes with the Naked Palette.
-Both expires after 6 months from opening. 
May I also add that ELF eyelid Primer from the regular line expires after 12 months (the only pro LOL). You may see that from the bottom of the tube "6M" or "12M"
If you are interested to know makeup expirations then kindly check this links: 


Both products work well as an eye primer in general. 
ELF Mineral Eyeshadow Primer contains less half of the Urban Decay Primer Potion.
 However, considering that UDPP cost way more expensive than ELF even if you lessen it by half.
Hence, if you're on a budget and want to try out a good deal on an eye shadow primer then ELF Mineral Eyelid Primer is a definitely a good choice!

Have you tried this two primers too?
Feel free to throw your two cents by commenting down below.
Thank you so much for your time on reading.



  1. Great review. Never tried the Elf but interested to try out


    1. Thanks for the comment dear! I saw ur review about Sleel Blushes OH WOW!!!

  2. Wow! very comprehensive review! really helpful! both seems like a nice product but I've only get to tried Elf so far so good ^_^~

    1. Thanks Janet! I'm glad it helps! :) <3

  3. great review. i agree that ELF'smineral primer works wonders for its price.

  4. cool! I only have my home made primer since it's really hard to splurge on make up these days... :) thanks for the review, when I have the money I'll get some elf mineral primer.. :)

    1. wow ur cool! I haven't tried making my own primer! THUMBS UP for u! :)

  5. I think I'm gonna try the Elf primer sometime. :)

  6. Great review! I haven't tried these eye primers before...Thanks for the review! :)

  7. Where to buy and Elf Mineral Primer in the Metro?

    1. Hi! You can find ELF counters at any SM Department store. I got mine from SM Bacoor.


Thanks for commenting! :)